Turning emerging technology potential into business performance.

We help New Zealand organisations understand where modern technologies add value, build practical roadmaps to adoption, and put the right tools, governance and training in place – so your people, systems, and processes work better together.

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What We Do

A clear, practical way to modernise your organisation with confidence.

AI Capability

Strategy, enablement and governance to help you use AI safely, responsibly and effectively.

Emerging Technology Transformation

Modern systems. Smarter workflows. Clear decisions about the tools that support your future.

Digital Due Diligence

Independent assessments revealing the true strengths, risks and value of a target organisation’s technology.

Future Workforce

People-first change. Practical skills. Confident adoption of new tools and modern ways of working.

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Workshops & Accelerators

Fast, focused sessions for leaders who want clarity in hours, not months.

AI Strategy & Capability
Baseline Workshop

A rapid, executive diagnostic that gives CEOs and boards clarity on where they stand - and what to do next.

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AI Opportunity Mapping
Workshop

Identify real, high-value opportunities and turn them into a prioritised, executive-ready roadmap.

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Curious about what’s happening in the world of emerging technology?

Dive into our newest insights, guides, and thought-starters designed to help your organisation use technology wisely and well.

Insights
I Hate the Word Strategy. But I Still Use It.
I Hate the Word Strategy. But I Still Use It.

I once sat in a board meeting where the Chair declared that most people didn’t understand the word strategy. An awkward round of definition volleyball ensued - everyone batting around their own version, nobody quite sure who scored the point.

The underlying message was clear: strategy was the sacred domain of big-brained intellectuals.

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Sun Tzu’s Art of AI: Winning Competitive Advantage Without Going to War
Sun Tzu’s Art of AI: Winning Competitive Advantage Without Going to War

“Victorious warriors win first and then go to war.” - Sun Tzu

AI isn’t a battlefield (thankfully), but in today’s competitive landscape, the organisations who succeed are the ones who prepare before they fight for market share.

They build capability. They build clarity. They build confidence.

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How AI Is Reshaping Your Competitive Landscape
How AI Is Reshaping Your Competitive Landscape

How to assess your competitive position when the rules are being rewritten.

Artificial intelligence isn’t just another technology trend - it’s a structural shift reshaping industries, business models, and entire markets. But with so much noise, hype, and rapid change, it can be hard for leaders to understand what AI actually means for their competitive position.

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The Wizards of AI: A Look Behind the Curtain
The Wizards of AI: A Look Behind the Curtain

The companies, the people, and the power structures shaping the future of intelligence.

Artificial intelligence feels magical from the outside - but like every great illusion, it’s powered by human beings behind the curtain. Understanding who these people are, how their organisations operate, and what behaviours they display is essential for CEOs and business leaders who now rely on AI as part of their strategic landscape.

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AI Project, or Just a Fancy Spreadsheet? Knowing When to Build, Buy, or Wait
AI Project, or Just a Fancy Spreadsheet? Knowing When to Build, Buy, or Wait

There is a quiet trend happening inside businesses right now: everything is being labelled an "AI project".

Some of these are genuinely strategic.

Some are useful experiments.

Some are... well, a spreadsheet with better marketing.

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Building AI Readiness: Turning Everyday Use Into Strategic Advantage
Building AI Readiness: Turning Everyday Use Into Strategic Advantage

AI has already slipped quietly into daily work.

Someone in the office is using ChatGPT to draft emails. Another is generating lesson plans, summarising meeting notes, or experimenting with AI tools in Canva, Power BI, or Microsoft 365.

This early curiosity is incredibly valuable - it shows momentum, interest, and a desire to work smarter.

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Helping New Zealand organisations put emerging technology to work - their way.

Binary Refinery helps organisations modernise responsibly with technology that is aligned to their goals, secure by design, and genuinely useful.

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  • AI is not a technology project. It is a business transformation project.

    MIT Sloan Management Review, AI & Strategy Feature (2023)