AI Opportunity Mapping Workshop
Identify real, high-value AI improvements - and turn them into a prioritised, executive-ready action plan.
A deep, structured workshop for senior leadership teams who want to move beyond vague AI talk and uncover the practical, valuable, business-aligned opportunities hiding inside their organisation. This workshop is where strategy becomes action: clear priorities, smarter investments, and a roadmap your team can rally behind.
$6,500 + GST
Or $5,500 +GST if the AI Strategy & Capability Baseline workshop has been completed within the previous 3 months.
(Most organisations choose to complete the Baseline first - it accelerates the pre-work, sharpens the insights, and significantly improves the quality of the roadmap.)
Value Guarantee
If your leadership team doesn’t feel the session delivered meaningful strategic value, you won’t be invoiced.
What You’ll Gain
By the end of this workshop, your senior leadership team will have:
A clear view of where AI can create real value, department by department, grounded in operational realities rather than assumptions.
A prioritised set of opportunities, ranked through the Binary Refinery value system - combining impact, risk, effort, cost, ownership, and ROI into a single, evidence-based picture.
Visibility of bottlenecks and pain points that are slowing teams down today - mapped directly to high-value automation or augmentation opportunities.
A shared understanding of what’s possible now versus what requires foundational work, capability building, or policy shifts.
A practical, leadership-ready roadmap showing which opportunities should be explored first, and why.
Alignment across the leadership team, replacing scattered ideas with a structured, strategic portfolio of opportunities the organisation can act on immediately.
How It Works
1. Pre-work
You’ll provide high-level inputs before the workshop (org structure, key processes, strategy, current tools, previous digital projects, pain points). Binary Refinery analyses this material to tailor the session, reduce meeting fatigue, and ensure every minute lands value.
2. Executive Briefing
A concise, plain-language presentation designed for senior decision-makers. Your team will quickly understand:
How AI is changing competitive dynamics.
Why technology moves exponentially while organisations move logarithmically - and what that means for timing.
The risks of waiting compared to the risks of moving imperfectly.
The principles for identifying real, strategically aligned opportunities (not just interesting tools).
3. Interactive Opportunity Discovery
A structured, department-by-department exploration without the tedium. To keep the room engaged, the process uses:
Light-touch prompts to surface 3–4 opportunities per function.
Simple, guided questions that expose pain points, bottlenecks, repetitive tasks, compliance pressure, and customer experience gaps.
A focus on actual business needs - not abstract “use cases”.
A facilitated identification of “quick wins” and high-impact strategic opportunities.
4. Digital Analysis + Roadmap Session
Once the workshop inputs are gathered, Binary Refinery’s proprietary analysis engine processes everything in real time to generate your custom Opportunity Mapping Report, including:
A narrative summary of your current state.
A ranked, evidence-based AI Opportunities Board scored through the Binary Refinery value system.
A clear view of dependencies, risks, and pre-requisites.
Recommended sequencing and potential phases.
We then work through the report together - refining priorities, debating trade-offs, and translating insights into a practical 12–18 month AI Roadmap. This integrated session ensures the energy, ideas, and alignment created in the workshop convert directly into decisions and direction.
Why This Workshop:
It’s progress - waiting now carries more risk than moving imperfectly.
It’s alignment - one view of where AI truly creates value for your organisation.
It’s clarity - separating meaningful opportunities from noise and novelty.
It’s prioritisation - knowing what to do first, next, and not at all.
It’s strategic - grounded in business goals, not shiny tools.
It’s momentum - turning insight into an actionable AI roadmap.
This Workshop Is For:
Leadership Teams seeking clarity on where to start with AI.
Organisations that want a practical AI roadmap, not a long report that sits on a shelf.
Businesses ready to improve efficiency, reduce risk, and elevate customer experience through targeted transformation.
Teams that have completed the AI Strategy & Capability Baseline workshop (recommended for maximum value and reduced pre-work).
Organisations who want confident, well-sequenced AI investment - not guesswork or experimentation.
Critical Success Factor: Full Engagement
A successful workshop is built on focused attention and active contribution from every person in the room. To get the most value from this workshop, we need one thing above all else: your full engagement.
To set us up for the best outcomes, we ask that everyone:
Leaves laptops and phones aside.
Stays engaged for the full session - even when the conversation shifts between different parts of the business.
Shares their knowledge openly - the insights we need are already inside your organisation.
Different moments will resonate with different people. That’s intentional. The value comes from hearing how the pieces connect across teams and perspectives.
The brains trust is in the room. The more we hear from those brains, the better the decisions we can make together.
Note: while this workshop can stand alone, organisations who complete the AI Strategy & Capability Baseline first receive a more tailored analysis and significantly reduced on-site time.
FAQ
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Very little. You’ll receive a short, focused preparation guide outlining the information that will make the session most valuable. No long forms, no homework - just clarity on your strategy, your key processes, and any current AI experiments or tools in play.
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Ideally:
CEO / Managing Director.
Someone who owns data/technology.
Someone who owns people/operations.
Someone who owns marketing/sales.
Finance.
Any leader responsible for customer experience or risk.
You don’t need a large group - you need the right decision-makers and the people who understand how work actually happens.
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Binary Refinery specialises in executive-level, independent emerging-technology strategy - not IT implementation, not vendor selling.
You get a blend of:
Deep experience in technology, governance, risk, and organisational change.
A proprietary assessment and opportunity-mapping system built for New Zealand organisations.
An adviser who translates complexity into clear, practical, business-first decisions.
The work is grounded, independent, strategic - and built for leaders.
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ROI typically appears through:
Avoided spend and avoided missteps.
Efficiency and time savings.
Clearer, faster decisions.
Reduced risk across data, security, governance, and compliance.
Targeted investment in opportunities that actually matter.
Many organisations see value immediately through avoided cost, quick wins, or tighter alignment.
Binary Refinery’s incentives are aligned with yours:
our purpose is to get you value, so the process deliberately surfaces realistic, achievable quick wins to help you build momentum and bring ROI forward. -
Implementation can follow several paths:
Your internal team executes the plan.
You engage external AI developers or partners (Binary Refinery can recommend, not sell).
Binary Refinery supports selectively with strategy, governance, vendor evaluation, or project oversight.
The roadmap is built to be actionable regardless of who implements it.
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Most leadership teams spend 4–6 hours total, depending on the workshop. Binary Refinery does the heavy lifting - you simply show up ready to think, discuss, and decide.
No homework unless requested.
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No. These sessions are designed for strategic decision-makers, not IT teams or data scientists.
If you’d like your technology leaders present, they’re absolutely welcome - but not required.
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Yes. The frameworks scale up or down. Small and mid-sized organisations often see faster ROI because decisions are quicker and alignment is easier.
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Great - the workshop will:
Pressure-test your current direction.
Confirm priorities.
Expose blind spots, duplication, or unnecessary spend.
Tighten sequencing and focus.
You don’t lose momentum, you sharpen it.
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Binary Refinery works alongside your existing partners. We remain independent - no commissions, no preferred vendors.
Your IT provider is welcome to participate, and the resulting roadmap will make their role clearer and more effective.
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Absolutely - and this is a core value point. A good AI roadmap doesn’t just look for new tools. It identifies untapped value in the systems you already pay for, including AI functionality or integrations inside platforms like Microsoft 365, CRMs, ERPs, ticketing systems, analytics tools, and more. Many organisations get faster ROI by fully using what they already own.
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Implementation is entirely your choice.
Binary Refinery maintains independence - we never push products, platforms, or preferred vendors, and we never accept referral fees.
Your options include:
Your internal team, with Binary Refinery guiding simple in-house implementations (“teach the team to fish”).
Binary Refinery acting as a project advisor or strategic overseer on specialist AI initiatives.
External AI developers and AI engineers - and we’ll introduce reputable partners if you like (with zero financial incentive).
Your existing IT Managed Service Provider, where appropriate.
You stay in control. We help ensure implementation is strategic, safe, and aligned.
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Every recommendation is:
Derived directly from your own leadership team’s inputs.
Scored through Binary Refinery’s value system.
Assessed across impact, cost, risk, effort, ownership, ROI, and prerequisites.
Finalised collaboratively so nothing ends up vague or unachievable.
You leave with initiatives that are well-sequenced, practical, and actually doable with your resources.
Meet Your Facilitator: Kat Mac
Kat is the founder of Binary Refinery. Part strategist, part translator, she specialises in helping leaders cut through complexity, understand what emerging technology really means for their organisations, and make clear, commercially grounded decisions.
She brings experience across technology leadership, digital transformation, marketing, governance, and organisational strategy - supported by an MBA from the University of Canterbury and years advising senior leadership teams across New Zealand.
Her workshops are practical, engaging, and built around one goal: helping New Zealand organisations modernise with confidence, clarity, and control.
Ready to Get Started?
Book your AI Opportunity Mapping Workshop and get the clarity your organisation needs to move forward with confidence.
Real clients. Real outcomes.
Explore case studies from New Zealand organisations that turned strategy into results - improving efficiency, accuracy, and confidence with Binary Refinery by their side.
